We are living in an increasingly interconnected and data-driven world, with analytics for almost every aspect of our daily and virtual lives. Despite the promise of seamlessness, somehow the virtual and the real seem at odds rather than part of a continuum; mixed-reality. It’s time we narrow the gap between virtual and physical experience, along with introducing another layer of interactivity.

Our 10-day workshop explores this tension through the experience of a music festival, an event that combines media, emerging technology and socialization to transcend ordinary urbanism. Participants, led by design and tech experts, will incorporate real time feedback into their projects using gesture controls and frequency spectrum analysis of music to modulate visual aspects of the environments. The work produced as part of the programme, will be shown to our industry partners through the lens of Virtual Reality. We are looking to set-up a series of experiences that have the potential to elevate Art and Music Festivals by introducing VR* sound installations, activation zones, navigation tools, and social sharing opportunities.