POINT

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Engage

According to Forbes, the majority of senior executives prefer watching video to reading text. Video delivers messages in a more entertaining way than graphs or bullet points.

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Impress

Multimedia presentations will amaze your clients. Buyers will wow their teams with pertinent, tasteful, and concise point videos.

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Implement

Ideas communicated visually are more likely to be retained. Communicate effectively and efficiently throughout your organization.

Focus groups.

We have years of experience capturing focus groups and have developed the best techniques to effectively film them. We offer the highest production value available without interfering with the research.

Live streaming.

Our innovative live streaming platform allows key stakeholders to tune in to the research as it’s happening from any computer or smart device. The quality and functionality are a cut above the status quo. Contact us to set up a demo.

Ethnographies.

Leave it to our team to unearth what exactly makes someone tick. After filming an in-home IDI, we follow the respondent around as they go about their life, collecting visuals of the habits, routines, thought patterns, and activities that make them who they are.

Street intercepts.

Send us out on the street with a moderator to get questions answered by the general public. These are effective in gauging general awareness of a brand or product. We usually end up with some pretty entertaining clips. They are often used to make a case within an organization or rally the employees around a common goal.

Documentary short.

This is basically a short film (or multiple clips) exploring a specific topic of your choosing. It will include IDIs and supporting visuals to weave a beautiful narrative through your research.

Point videos.

These high quality, edited cuts of research footage summarizing key findings will increase the impact of your insights. Let the research speak for itself.

"Point has revolutionized the way we present research findings to our clients. We started with them when we needed to film our focus groups. We soon realized the power of the skillfully captured video to bring research to life. Working with Point’s professional videographers instead of static back room cameras, the quality of the group footage was infinitely better. Point uses multiple cameras for close ups, professional sound capture equipment and static cameras that don’t make the clients sea sick by swinging back and forth.

Our clients so fell in love with this technique that we began to get larger projects and we reaching out to Point for a wider variety of projects – clip reels of footage to use in research projects, filming and then editing in depth interviews, creating montages for presentations, we even used Point to create a documentary for six-month project that covered 100s of interviews that we used as a deliverable.

Point is so experienced that they know how to capture great footage and close-ups without being obtrusive. They suggest ways to integrate video into less obvious work and they brainstorm with us to find the best way to add edge to our proposals and voice to our samples. This has changed the way we pitch, propose, conduct and present research."

― Jeff Hall, EVP National Research Group

"I've had the pleasure of collaborating with Point for many projects and can not recommend them enough. The attention to detail is unparalleled, the video quality is superb and the level of professionalism is always on point (pun highly intended). Aside from the pure expertise of their craft, what really keeps me coming back to Point is that I enjoy every moment of our time together.

Of all the stresses involved in managing a research project, I know I never have to worry about the production as Point will have all of that covered to a T. Their 'cool under pressure' mindset always puts me at ease. Point always brings a fresh perspective and creative, out of the box ideas to any project I bring them, no matter how big or small."

― Lynzie Riebling, VP Audience Insights & Strategy
REVOLT MEDIA & TV

About us.

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Roots

Point was founded by a photo and video journalist. After a decade of working in places like North Korea, Iraq, Somalia, and Sudan, he laid his roots in Los Angeles. He applied the same documentary storytelling techniques he used in the field towards qualitative research and the results spoke for themselves. Clients found that adding video made the research more engaging, easier to share, and quicker to understand. Now, Point has a global reach and a client list of some of the most innovative companies shaping tomorrow.

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Purpose

Slideshows can put people to sleep. Written words and graphs can be dry. Video engages the viewer like no other medium can. Our goal is to give the findings life by making them easy to share and understand. Using techniques adapted from videojournalism, we film as unobtrusively as possible, never impacting the quality of the research. No exec has time to sit through hours and hours of research footage. So, working together with our clients, we deliver high quality, edited cuts of key findings known as “Point Videos”. Using our proprietary live streaming platform, we can broadcast our research live from almost anywhere in the world. Our purpose is to improve market research with video.

Send us an inquiry.

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Get a quote

Each production is unique and scalable. Fill out the questionnaire below or drop us an email to get a quote.

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Confidentiality

We take privacy and security very seriously. All our videographers must sign NDAs. Nothing we shoot is ever posted publicly. File transfers take place through Dropbox. All footage is deleted after 90 days unless otherwise requested.

We make research engaging.

Our amazing clients.

About us.

Send us an inquiry.